STRATEGIC PLANS AND BENCHMARKS TO OPTIMIZE THE GROWTH AND PERFORMANCE OF CARD PRODUCTS
Go BackNext ServiceThe business strategy is a critical element in creating and developing a solid commercial orientation for card programs.
The GLOBAL PAYMENTS CONSULTING group develops strategies and action plans from various sources, including market studies, competitive analysis, and the evaluation of an internal and external strategic profile.
The fundamental purpose of this project will be to integrate a long-term vision that prioritizes short, medium, and long-term initiatives, identify new product opportunities, strengthen the management of Visa, MasterCard, American Express, Union Pay, and PayPal brands, and revise the structure of the organization to absorb growth.
THE PROJECT WILL INCLUDE THE FOLLOWING PHASES OUTLINED BELOW:
• Overcome barriers that impact business development, including education and culture of electronic payments, analyze the focus of the business proposal of the debit product, acceptance costs, tax evasion, low-risk appetite to the low segment, and development of the electronic commerce.
• Develop new initiatives to increase business leadership, including the digital portfolio, person-to-person transactions, digital marketing and geolocation, the enterprice internet, artificial intelligence, and blockchain technology.
• This plan allows responding to the disruption of payment systems that put at risk between 40% to 45% of business income to Fintech companies by 2022 (Accenture) and is mainly at risk of payment and new European regulations of PSD2 that allows access to open applications to bank accounts.
• Review the segments of the market with a high level of consumption and the current penetration level versus the projected one.
• Strengthen the digital strategy and omnichannel: Integrate applications for mobile payments and remittances, mobile loyalty, and electronic coupons, generate applications and payment buttons, transfer from person to person (p-p) tokenization, and implement dynamic authentication.
• Identify new product opportunities to increase the penetration of credit and debit products, evaluate the resources needed for their implementation and establish action plans to increase market leadership.
• Make long-term projections to focus on the achievement of the proposed initiatives.